We want to give away 60,000 high-quality backpacks to the kids who need them the most. So in a joint effort with our customers, we are giving away 60,000 backpacks stuffed with school supplies through our TCCRocks School Rocks Backpack Giveaway initiative.

backpackstackMore than 400 participating TCC stores across the U.S. are inviting local families to bring their children to the store during the give-away to receive backpacks filled with pencils, paper, a pencil box, folders, glue and more. Backpacks will be given away on a first-come, first-served basis while supplies last.  Each participating TCC store will donate between 100 and 150 backpacks. Any leftover backpacks will be donated to local schools.

Our amazing communities have also joined the cause. Since the beginning of May, TCC customers have been given the option to round their purchases up to the nearest dollar with the difference going directly toward the School Rocks Backpack Giveaway.

These aren’t any ordinary backpacks, either. The backpacks are built to last with colors available in Purple, Brown, Pink, Camo, Red, Black, Navy, Gray, Green and Royal Blue. They are full-size backpack adequate for elementary age up to high school with one large double zipper top-loading compartment two front zipper pockets, and one velcro pocket.

According to the National Retail Federation, the average person with children in grades K-12 will spend $95.44 on school supplies such as notebooks, pencils and backpacks. On top of that, nearly 16 million children in the U.S. live in poverty.  TCC is doing its part to ensure that as many children as possible are set up for educational success.

More information about the School Rocks Backpack Giveaway initiative is available on YouTube. Supporters of the cause are encouraged to use hashtag #TCCRocks on Instagram and Twitter to help spread the word.

I’m so excited! We take social responsibility very seriously and are passionate about building our culture of good. Help us spread the word!







  1. Himalaya Maystead

    I am a disabled women who is unable to travel. I have two daughters attending school. How can i get them each a back pack please. I am a single mother, and very low income. I do get some state assistance, so please help me i am desperate. XXX-XXX-XXXX Please call me with any information or questions you may have for me.
    Thanks for taking time to read my message. Have a blessed day. -HM

  2. Scott

    I am on the Board for the Middlebury, IN Boys & Girls Club. We serve an average of 330 kids per day during the school year. Is there a way we can access some of these free backpacks/school supplies for our kids at the Club? Even 100 backpacks would be a huge blessing! Thanks for your considerations.

  3. Sarah

    I see that this event has passed.. It was on Aug 3rd.. my sister is a single mom going to school herself. Due to her taking 16 credit hrs this semester she had decided she has to focus on school and will be looking for employment after the semester is over. With all that said i am currently unemployed myself ( or i would be providing the supplies needed like i have in years past) So we are in need of assistance. If you all could help at all directly that would be greatly appreciated.. IF not, any referrals would be amazing. Thank you for your help in advance..


    1. Cellular Selina

      Hi Sarah,
      Despite our best efforts to supply 60,000 backpacks to the kids in our communities, the unfortunate reality is that we just can’t get them to every single child (as much as we’d like to)! It was a limited supply.

      There is no way for us to provide any sort of additional assistance to the families across the country who were not able to get a backpack during our donation drive. I am very sorry that you that we weren’t able to get your family suited up, but hopefully we can get them to your sister’s kids next year!

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